Australia’s commercial television networks have felt the sting of brands pulling back their advertising dollars, with revenue falling by more than 12.6% overall in the first half of the year, compared to the same period in 2008.

Channel Seven commanded the greatest share of ad dollars with a 38.5% share
Followed by Nine with 33.2% while Ten took a 28.3% share of the TV ad pie.

New South Wales maintained its lead over the other states with ad revenues of about $588m, despite falling 13.3%. Followed by Victoria with $376m (-12.5%), Queensland $301m (-8.5%) and Western Australia with $142.9m (-11.6%).

My Tip.
Right now is a great time to negotiate yourself a better position and rates for the next 6 months.
Start looking ahead for up and coming opportunities where viewing audiences peak. Like football grand finals, The Melbourne Cup, The Australian Tennis Open Sydney to Hobart Yacht race and Boxing Day Cricket.

If you’d have got in early you may have been fortunate enough to secure a sponsorship on “Master Chef Australia”

The finale of MasterChef Australia made Australian TV ratings history on the 19 July, pulling in a record-breaking average of 3.74 million viewers.

Viewers peaked at 4.11 million, making it the highest-rating program since ratings began in 2001.

Jeremy Hope