According to Tameka Kee of Forrester Research  the interactive advertising market is set reach $55 billion over the next five years.

This means marketers will go from spending just 12 percent of their total ad budgets online this year, to 21 percent by 2014.

Search (eg Google, Yahoo and other similar search engines) will command the biggest percentage of spend overall—with $31.5 billion

Display online sites like realestate.com.au and carsales.com.au will command around $16.9 billion in spending.

Most of the growth will come from social media and mobile advertising.

Advertisers are forecast to  spend just $716 million on social media marketing (including ads on social networks, not to mention devoting resources to their own blogs) this year, but that will grow by 34 percent to top $3.1 billion in 2014. (This gels with a recent Forbes survey that found that senior level marketing execs planned to spend more on viral and social media campaigns over the next six months). Meanwhile, mobile ad spending will grow by 27 percent—from $391 million this year, to $1.2 billion in five years.

Outsource My Marketing Tip:
Get started today:

• Register yourself on linkedin for business contacts.
Click here if you want see mine.

• Get onto twitter and register yourself there s

• Get onto google and put a profile of your business including google maps
Start an adwords campaign to target keywords and key suburbs if you have multiple locations

• Try and find out what sites your customers visit the most and get ad links with landing pages on these sites. The question to ask yourself is who else has my customers? For example they may drive a particular type of car in which case you may consider carsales.com.au.

Let me know if you need help with any of these the above.
The sooner you get comfortable with this new media the sooner your business will reap the rewards of cost effective and accountable marketing.

Jeremy Hope

If your business does not have a plan to utilize