This article is the second in a series that will showcase the different low cost marketing options available to businesses who are looking to increase their leads and brand awareness.
To see our previous tips click on the link below:
1. Local Newspaper Ads
2. School Newsletter Ad
Before you close your mind to this Ill give you some quick facts to put this into perspective
This may shock most men -
The truth is, men wear the pants because women want them to – Seriously what man would look good in a skirt?
Before you answer that consider this
Women Rule – Women account for 85% of all consumer purchases including everything from cars to health care:
91% of New Homes
66% PCs
92% Vacations
80% Healthcare
65% New Cars
89% Bank Accounts
93% Food
93 % OTC Pharmaceuticals
From a marketers point of view, women make the majority of buying decisions in households. So If you’re looking for a cost effective way to target women.
Its worth looking at marketing your product or service in a School Newsletter
You could run a local business or be part of a national chain, it doesn’t matter.
But what does matter is that you are seen to be supporting your local community.
The good things about school newsletters
1. Low cost from as little as $50 per issue to as much as $350 per issue.
2. Your business stands out – because a) your competitor wont be there b) there are very few other advertisers
3. They actually get read – Of-course they get read… what kind of parent are you if you aren’t keeping up do date with whats going on at your child’s school!
4. They actually hang around for a while – at least a week even up to two or three weeks
It Does't have to be pretty to stand out
Its worth experimenting with a professional looking ad vs a “DIY ad” to see which gives you the best results.
- A Good Quality Ad Does Stand Out
For your sake and the sake of the long term of your brand or business. Please don’t do this as a one-off marketing exercise. – Unless its a “once a year sale” or “once in a lifetime opportunity”
Its worth doing this consistently and building a relationship with your potential customers.
Its worth experimenting with different offers and images.
Its worth running competitions with the school to reward them.
Its worth getting photos and endorsements from parents in your ad.
The longer you do it, the bigger your awareness and bigger your fan base grows.
There are a few small groups who produce professional newsletters for a number of schools. But its very fragmented because some schools print their newsletters and some send them out as pdf’s
The best thing to do is get on the phone and call the school or schools in your area.
It wont take you long to find out the answers.
For more ideas on print ads click here and look for the drop down “view by …print”
More detailed tips to follow in my next post on:
3. Insert
4. Press Release
5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17 Host Beneficiary
18 Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places
Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.
If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au
