26 Low Cost Tips For Generating More Leads For Your Business – TIP 5: Letterbox Drops

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This article is the fifth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases 

Letterbox Drops are a form of direct marketing where companies distribute flyers directly into the homes of potential customers.

Letterbox Drops are recognised as a highly cost-effective way of increasing brand recognition for your business.

When considering Letterbox Drops, the three elements you have to decide on are

1. Design
2. Printing
3. Distribution

Having so few processes are one of the main reasons that make letterbox drops such a cost effective form of advertising. The turn over time between concept and distribution is minimal which means your brand gets out there faster than a lot of other low cost media.

Advantages:

  • Cost effective
  • Appeal directly to your target audience through smart geographic distribution
  • Well produced flyers are far more eye catching than bills!
  • Fast turn over time
  • A great way to physically get your brand name and personality into the homes of potential customers
  • Use offers, coupons or events to encourage trial and purchase
  • Promote an event quickly
If you’re looking for a cost-effective way to get your brand out there fast and efficiently, consider a well-crafted letterbox drop campaign and start enjoying the sales benefits of a significantly increased brand profile.

More tips to follow in my next post on:

5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au

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One thought on “26 Low Cost Tips For Generating More Leads For Your Business – TIP 5: Letterbox Drops”

  1. Pingback: 26 Low Cost Tips For Generating More Leads For Your Business – TIP 7: Piggy Back Invoicing | The Marketer's Toolbox

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