This article is the fourth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts

Press Releases are a great way to gain awareness for your company, product, service or event.

A press release is a short document that tells a newsworthy story about your brand. Written in a journalistic style, press releases gain strong media coverage when they are newsworthy so it’s essential to find a compelling aspect of your brand development to centre on.

Many news articles that make it to publication come from press releases as journalists need stories to fill papers and generate news content.

The key strength of a press release is that it gains positive attention for your brand but appears to be written from a neutral third party. This marketing approach gives your story authority, credibility and widespread coverage.

Consider using a Press Release when you want to:

-  Create marketplace excitement
-  Bring new products to market quickly
-  Promote mature products and repositioning
-  Win consumer trust
-  Celebrate special occasions
-  Maintain market leadership
-  Build corporate brand through event marketing
-  Keep the brand top of mind amongst consumers and customers
-  Arouse consumer interest and curiosity

(Source: ABMS, 2011)

So if you’re looking for a low-cost way to promote your brand and think you’ve got a story to tell, consider the marketing power of Press Releases.

More tips to follow in my next post on:

5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au