This article is the fifth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases 
5. Letterbox Drops

Direct Mail is a form of advertising where companies mail letters and promotional material directly to potential customers.

Direct Mail is received by customers as a personalised letter and it’s regarded as a cost-effective and responsive method for increasing brand recognition for your business.

Advantages of Direct Mail

• Make personal contact between your brand and your target audience
• Quick to produce
• Enjoy fast and measurable responses
• Build and use your customer database to make your Direct Mail highly targeted
• Your advertising doesn’t have to compete with a fistful of “junkmail”
• Consumers on average spend 10 minutes engaging with Direct Mail
• Create persuasive Direct Mail based on your brand personality and your target

More tips to follow in my next post on:

7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au