This article is the third in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule 

Insert advertising is a great, low-cost way to get your brand into the minds and homes of potential customers.

Source: Adpages

By being able to choose which publications you insert your advertising material into, inserts let you specificially target audiences.

Advantages of Insert Advertising

• The costs are shared across all the advertisers
• Your ads have strengthened credibility by being associated with the newspaper
• Your ads will get past ‘no junk mail’ signs and into people’s homes
• Boost your community profile by advertising locally

The Stats

• 89% of survey respondents say inserts are brought into their homes
• 95% of respondents view inserts as part of the newspaper package and not as ‘junk mail’
• On average people retain their local newspaper for 4.8 days
  (Source: Community Newspaper Group)

So if you’re looking for a low-cost way to promote your brand, consider insert advertising.

More tips to follow in my next post on:

4. Press Release
5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17 Host Beneficiary
18 Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au