This article is the seventh in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases 
5. Letterbox Drops
6. Direct Mail 

Piggy Back Invoicing is a low-cost marketing technique where by partnering up with a friendly, non competitive business your advertising material is included in their invoicing mail outs.

Depending on your relationship with the partnering business, you can offer to cover postage costs or incentivise exclusive offers to the company’s client database. But even so the costs remain minimal as the only other cost your business will incur is the production of the flyer.

Advantages and Opportunities

• Personalised
• Highly Targeted
• Partnering with another business adds credibility to your offer
• Easy to measure reach and return through coupons and “mention this ad” strategies
• Align yourself with a business with a similar target audience in a different industry
• Offer a two-way partnership for your partner’s flyers

More tips to follow in my next post on:

8. Fax Outs
9. Direct Email Campaign
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au