This article is the ninth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.
To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases
5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing
8. Fax Outs
A Direct Email Campaign or EDM (Electronic Direct Mail) is a low-cost form of advertising where you email potential customers directly with special offers or information about your product or service.
Advantages of Direct eMail
- Global reach
- Low cost
- Interactive
- Highly targeted – Create tailored and personal marketing based on your target demographic
- Fast to produce
- Faster responses than conventional mail (all it takes is a click!)
- Easy, measurable responses
- Easier customers to respond to
- Excellent opportunity to develop and enhance your loyal customer database
Tip: Using a catchy / engaging / intriguing / enticing subject line dramatically increases your chance of having your direct email opened and engaged with.
If you’re looking for a cost-effective way to get your brand out there fast and efficiently, consider a well written Direct Email Campaign and start enjoying the sales benefits of a significantly increased brand profile.
More tips to follow in my next post on:
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places
Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.
If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au
