This commercial understands its target audience. The execution is beautiful, the storyline is clever and the soundtrack is perfect.

The choice by the advertising agency to use a split screen is inspired and a great way to halve the time it takes to transfer information. This commercial is oozing with style!

The only difficulty may be the fact that it will take multiple viewings to appreciate the many individual wonders of this commercial.

This is a brilliant example of a commercial with a clear vision and the resources to execute brilliant. Now get me a martini, I’m feeling lucky!

The same goes for your business. Every business has a different product, audience, tone, stakeholders etc… the list goes on. But what is important, is to push for excellence in everything you do, including (especially!) your advertising.

Work with your agency to create the kind of advertising that you’d like to watch and that you’d like to share with your friends.

Regardless of budget (acknowledging that the ad above is a blockbuster), push to create something that would interest you and in turn, interest your existing customers and customers you never thought you could get.

Great advertising is born from insight and inspiration and carried through wonderful execution.

Make sure you find yourself an advertising agency that understands and pushes your brand to its full potential and opens your business into new customer territory.

Otherwise you’re just paying the same old price to get the same old thing.

Japan from Edwin Europe on Vimeo.

Now not all online videos or television commercials need to be like this. This particular web video is for a fairly boutique target audience although it certainly can be enjoyed by many more. What is clear from this commercial is that it never hurts to think outside the square when marketing your brand, product or service. A good idea, executed well will always turn heads and start conversations.

Strive for advertising that’s right for your brand and that will speak to your target audience. Execute it well and with confidence and you’ll find yourself in new market territories and attracting new customers.

If you’d like to discuss some ideas on your next advertising campaign, contact Outsource My Marketing.

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

If you would like a quality television commercial, Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685
jeremy@outsourcemm.com.au

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases 
5. Letterbox Drops
6. Direct Mail 
7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign  

In Store Signs are a great, low cost way of drawing foot traffic to your business, products or services.

From indicating sales and specials to simply notifying customers that your business is there and open, good signage is an excellent way of presenting information to customers in a non-intrusive fashion.

“Indoor signs are derived to help guide and enhance the customer’s shopping experience when they are in your store. Outdoor signs are derived to acquire clients into your store: promote in-store events, explicit products, services or sales that are going on “inside”.”
- Stanford 2011

Types of signage to consider

• Digital
• Window Stickers
• Outdoor Banners
• Freestanding Footpath Signs
• Decals
• Graphics
• Displays

More tips to follow in my next post on:

The Johnnie Walker story is a long one but it deserves to be told. In order to hold the viewer’s attention, the advertising agency had to come up with a captivating idea, a brilliant script and an excellent director to pull it all off.

Oh and the acting brilliance of Robert Carlyle.

Great creative, six and a half minutes of brilliant story telling and visual gags, and we have the history of Johnnie Walker laid out for us. We look forward to seeing what the future holds for this brand.

And of course, always drink responsibly.

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

If you would like a quality television commercial, Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685
jeremy@outsourcemm.com.au

By encouraging people to register and download the iPhone app, users get a chance to race a Hyundai on a giant digital billboard in Times Square for all to see.

This campaign has a high viral factor and it’ss likely to be seen in the digital and the real world (for those living in New York). This advertising campaign flexes the growing might of interactive billboards and digital public spaces.

Above all it’s cool. Captivating advertising that rewards consumers before it asks for anything. As a result, Hyundai’s relationship with its customers is strengthened as well as the fact that a slew of users have now downloaded the Hyundai iPhone app, giving Hyundai an intimate ongoing contact opportunity and access to user demographics and psychographics.

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au

This is the Kobe System…

Ok so I’m still not entirely sure what it is.

Launched late last year, the Kobe System campaign for Nike features some worldwide (paid) superstars singing its praises and professing its positive life changing potential.

The individual celebrities each have stories detailing how the Kobe System changed their lives.

We will eagerly stay tuned to the Kobe System campaign to see what they have in store for us next and perhaps we’ll even check in to #KobeSystem on Twitter to see how Nike handles their social media.

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases 
5. Letterbox Drops
6. Direct Mail 
7. Piggy Back Invoicing
8. Fax Outs 

A Direct Email Campaign or EDM (Electronic Direct Mail) is a low-cost form of advertising where you email potential customers directly with special offers or information about your product or service.

Advantages of Direct eMail 

• Global reach
• Low cost
• Interactive
• Highly targeted – Create tailored and personal marketing based on your target demographic
• Fast to produce
• Faster responses than conventional mail (all it takes is a click!)
• Easy, measurable responses
• Easier customers to respond to
• Excellent opportunity to develop and enhance your loyal customer database

These brands have all soared to the great capitalist heights yet remain locked in a battle with their main competitor. Nike, McDonalds and Coke are leading the chase yet their competitors are snapping at their heels and making gains.

As Avis famously said, “We’re number 2, so we try harder.”

Adidas bought the rights to the last Fifa world cup, so to counter this, Nike launched the Write the Future campaign that featured heavily on television.

The ad was brilliant, awe inspiring. Although the commercial never lingers to long on the product shot, I was amazed to see that despite the world cup being an adidas event, so many of the stars could recognisably be seen wearing Nike’s latest football boot.

At the time, I was curious to see what Adidas would do in response. There had been controversy surrounding their Jabulani ball as the players seemed unfamiliar with it.

That’s when I found this.

Production, celebrities, nostalgia. It was a big ad. Yet because I, like most others had seen the Nike commercial first it had that “me too” feel that so often plagues companies in such hot competition. Nike had done a big ad so Adidas did one too. What’s interesting is that the Adidas video was seemingly released first and over time, the Adidas video has now received five times as many Youtube hits as the Nike video.

That being said, I never saw the Adidas video on TV which is where Nike no doubt were seen by millions more.

When you’re battling it out with a competitor it’s hard to break away from “me too” advertising that in some way acknowledges your competitor. But be warned people are pretty quick to recognise desperation and the “try hard” factor.

In order to succeed you have to find a unique segment in your market. Adidas are increasingly embracing a cool and slightly underground appeal and the less they acknowledge Nike the more popular they become.

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

If you would like a quality television commercial, Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685
jeremy@outsourcemm.com.au

So this commercial is clearly from a different time. Look no further than the questionable use of stereotypes that I’m pretty sure would have caused a stir even in 1997. Yet, 15 years on this television ad remains memorable.

What this TVC manages to do is a tell an interesting story in a short amount of time. The writing is tight, the idea is strong and the execution is brilliant (in that it achieves exactly what the advertising agency is going for). This commercial could have just as easily appeared in a comedy skit program, like this one:

 The Sketch Show

However television commercials do not have the freedom or lack of agenda that sketch comedy has. Advertising is a mixture of art, marketing and social science. Using advertising to gain attention is a reasonable result but the true measure of good advertising is how successfully it influences consumer behaviour in the way that exceeds client expectations and how well it grows the brand.

When you’re making a TV ad, think about your objectives, your message, your brand and your audience. Making an ad everyone remembers is great but a good advertising campaign will build your brand value, create a long lasting brand platform and give you high return on investment.

A lot of us remember this ad sure, but has Moccona got a cent out of me..?

Well, not yet.

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

If you would like a quality television commercial, Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685
jeremy@outsourcemm.com.au