Category Archives: General Advertising

Japan by Edwin Europe. Beautifully shot web video from artisan denim makers.

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Arguably more art than advertising, this web video for Edwin Europe is a pleasure to watch an absorb. I feel smarter, more cultured and eerily refreshed just from having seen it

Japan from Edwin Europe on Vimeo.

Now not all online videos or television commercials need to be like this. This particular web video is for a fairly boutique target audience although it certainly can be enjoyed by many more. What is clear from this commercial is that it never hurts to think outside the square when marketing your brand, product or service. A good idea, executed well will always turn heads and start conversations.

Strive for advertising that’s right for your brand and that will speak to your target audience. Execute it well and with confidence and you’ll find yourself in new market territories and attracting new customers.

If you’d like to discuss some ideas on your next advertising campaign, contact Outsource My Marketing.

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

If you would like a quality television commercial, Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685
jeremy@outsourcemm.com.au

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26 Low Cost Tips For Generating More Leads For Your Business – TIP 10: In Store Signage

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This article is the tenth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases 
5. Letterbox Drops
6. Direct Mail 
7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign  

In Store Signs are a great, low cost way of drawing foot traffic to your business, products or services.

From indicating sales and specials to simply notifying customers that your business is there and open, good signage is an excellent way of presenting information to customers in a non-intrusive fashion.

“Indoor signs are derived to help guide and enhance the customer’s shopping experience when they are in your store. Outdoor signs are derived to acquire clients into your store: promote in-store events, explicit products, services or sales that are going on “inside”.”
- Stanford 2011

 

 

Types of signage to consider

  • Digital
  • Window Stickers
  • Outdoor Banners
  • Freestanding Footpath Signs
  • Decals
  • Graphics
  • Displays
Good signage is the Silent Salesman, guiding customers, promoting products and highlighting specials and discounts.
If you’re looking for a cost-effective way to get your brand out there fast and efficiently, consider a catchy ln Store Signage Campaign and start enjoying the sales benefits of a significantly increased brand profile.

More tips to follow in my next post on:

11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places
Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au

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