Hailing from France, this clever split-screen television commercial has an infectiously happy-go-lucky feel. Maybe luck is an attitude…
This commercial understands its target audience. The execution is beautiful, the storyline is clever and the soundtrack is perfect.
The choice by the advertising agency to use a split screen is inspired and a great way to halve the time it takes to transfer information. This commercial is oozing with style!
The only difficulty may be the fact that it will take multiple viewings to appreciate the many individual wonders of this commercial.
This is a brilliant example of a commercial with a clear vision and the resources to execute brilliant. Now get me a martini, I’m feeling lucky!
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