26 Low Cost Tips For Generating More Leads For Your Business – TIP 10: In Store Signage

This article is the tenth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases 
5. Letterbox Drops
6. Direct Mail 
7. Piggy Back Invoicing
8. Fax Outs
9. Direct Email Campaign  

In Store Signs are a great, low cost way of drawing foot traffic to your business, products or services.

From indicating sales and specials to simply notifying customers that your business is there and open, good signage is an excellent way of presenting information to customers in a non-intrusive fashion.

“Indoor signs are derived to help guide and enhance the customer’s shopping experience when they are in your store. Outdoor signs are derived to acquire clients into your store: promote in-store events, explicit products, services or sales that are going on “inside”.”
- Stanford 2011

 

 

Types of signage to consider

  • Digital
  • Window Stickers
  • Outdoor Banners
  • Freestanding Footpath Signs
  • Decals
  • Graphics
  • Displays
Good signage is the Silent Salesman, guiding customers, promoting products and highlighting specials and discounts.
If you’re looking for a cost-effective way to get your brand out there fast and efficiently, consider a catchy ln Store Signage Campaign and start enjoying the sales benefits of a significantly increased brand profile.

More tips to follow in my next post on:

11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places
Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au

Johnnie Walker – The Man Who Walked Around the World

A wonderfully entertaining and informative web video from Johnnie Walker that would comfortably serve as a corporate video for internal communications.

The Johnnie Walker story is a long one but it deserves to be told. In order to hold the viewer’s attention, the advertising agency had to come up with a captivating idea, a brilliant script and an excellent director to pull it all off.

Oh and the acting brilliance of Robert Carlyle.

Great creative, six and a half minutes of brilliant story telling and visual gags, and we have the history of Johnnie Walker laid out for us. We look forward to seeing what the future holds for this brand.

And of course, always drink responsibly.

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

If you would like a quality television commercial, Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685
jeremy@outsourcemm.com.au