Hope Advertising have just created New Brand Positioning for Community Pharmacy.
Community Pharmacy is a unique concept where members can save from 15% – 50% off every product in every store every day.
• There’s no complicated points system.
• Just immediate savings.
More importantly, Community Pharmacy is a “Not for Profit” which means profit is returned to its members through lower prices across the board.
“We Care For You Not For Profit”
Is the positioning created by the team at Hope Advertising to promote Community Pharmacy’s
Unique point of difference.
Christmas Catalogue & Point of Sale
The latest catalogue is hot off the press and being delivered into letterboxes
near each of theirr 11 stores. Everything from From Design through to Finished Art even Photography was produced by us in-house.
One of the challenges we faced was to simply show
the consumer the value that Community Pharmacy presents.
To do this we had to show 3 prices. 1.RRP, 2.Non-Member Price & 3.Members Price.
The catalogue was complimented with a full in-store point of sale to dress it up and create to create excitement and colour.
So What do you think so far Tony?
Community Pharmacy Marketing Manager Tony McWilliams
“HopeAD should be very proud of what they have produced. The Christmas Catalogue is magnificent.
We were not as organised as we would like to have been for this catalogue and the manner in which everyone involved at Hope handled our constant requests for changes was exemplary.
In all, a great experience.”
Get new leads from less than $1000 per month
New Media is on the rise and then Numbers on the left speak for themselves with nearly 10 Million Unique Viewers on Google.
One of the many reasons more marketing dollars are being allocated to Google campaign’s is one word “ACCOUNTABILITY”
Why?
Well the great thing about advertising using Google is that you can run tens or hundreds of specific campaigns and instantly see which ones are working or not. You can also make changes on the fly instantly.
You can even get very clever and link it in with an on-line CRM, so that you see where the leads are coming from and instantly allocate those leads to members of your sales team.
Some companies spend as much as $50,000 per month on-line and have whole departments dedicated to web optimisation and google ad words.
The trick is to start small, get your confidence in it then grow it as you get the results.
We can help you put together a Google Adwords campaign from less than $1000 a month.
Click on this link today and tell me how I can help you.
hope.com.au/contact/contact.htm
or email me at jhope@hope.com.au.
Jeremy Hope
Managing Director
Hope Advertising Melbourne
