Continuing with our intermittent Christmas theme (apparently it’s December!) get a load of this ad for Unicef out of Sweden.
Perhaps this commercial could have been written a little clearer, at first view I had trouble making out what the objects that he was holding up to the magnifying glass were, however the dialogue helps tie it together so the viewer knows that they are advertising the Unicef gift cards. For me, by the second viewing the message is rock solid and a very good one.
Obviously Santa isn’t portrayed in the best light here, but this campaign has a lovely message that in a time of over-indulgence and often superficial motives, it’s nice to remember those who really need our help.
Have a safe and merry Christmas.
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