The Marketer's Toolbox » marketing

Schweppes ‘Burst’ – Glorious TV advertising

Jeremy Hope — Wed, 18 Jan 2012 00:00:19 +0000

We’ve all got someone to answer to. Bosses, partners, kids, parole officers! But that shouldn’t stop you from trying to make the most of each day, doing what you believe in.

The same goes for your business. Every business has a different product, audience, tone, stakeholders etc… the list goes on. But what is important, is to push for excellence in everything you do, including (especially!) your advertising.

Work with your agency to create the kind of advertising that you’d like to watch and that you’d like to share with your friends.

Regardless of budget (acknowledging that the ad above is a blockbuster), push to create something that would interest you and in turn, interest your existing customers and customers you never thought you could get.

Great advertising is born from insight and inspiration and carried through wonderful execution.

Make sure you find yourself an advertising agency that understands and pushes your brand to its full potential and opens your business into new customer territory.

Otherwise you’re just paying the same old price to get the same old thing.

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685
jeremy@outsourcemm.com.au

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Johnnie Walker – The Man Who Walked Around the World

Jeremy Hope — Fri, 13 Jan 2012 00:00:04 +0000

A wonderfully entertaining and informative web video from Johnnie Walker that would comfortably serve as a corporate video for internal communications.

The Johnnie Walker story is a long one but it deserves to be told. In order to hold the viewer’s attention, the advertising agency had to come up with a captivating idea, a brilliant script and an excellent director to pull it all off.

Oh and the acting brilliance of Robert Carlyle.

Great creative, six and a half minutes of brilliant story telling and visual gags, and we have the history of Johnnie Walker laid out for us. We look forward to seeing what the future holds for this brand.

And of course, always drink responsibly.

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

If you would like a quality television commercial, Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685
jeremy@outsourcemm.com.au

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Hyundai creates world’s largest iPhone racing game in Times Square, NYC

Jeremy Hope — Thu, 12 Jan 2012 00:00:40 +0000

It’s always fun to witness the outcome of a company that has committed to a BIG campaign and Hyundai have done exactly that.

By encouraging people to register and download the iPhone app, users get a chance to race a Hyundai on a giant digital billboard in Times Square for all to see.

This campaign has a high viral factor and it’ss likely to be seen in the digital and the real world (for those living in New York). This advertising campaign flexes the growing might of interactive billboards and digital public spaces.

Above all it’s cool. Captivating advertising that rewards consumers before it asks for anything. As a result, Hyundai’s relationship with its customers is strengthened as well as the fact that a slew of users have now downloaded the Hyundai iPhone app, giving Hyundai an intimate ongoing contact opportunity and access to user demographics and psychographics.

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

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Campaigns to watch: The Kobe System

Jeremy Hope — Wed, 11 Jan 2012 00:00:21 +0000

What’s the Kobe System you say?

This is the Kobe System…

Ok so I’m still not entirely sure what it is.

Launched late last year, the Kobe System campaign for Nike features some worldwide (paid) superstars singing its praises and professing its positive life changing potential.

The individual celebrities each have stories detailing how the Kobe System changed their lives.

We will eagerly stay tuned to the Kobe System campaign to see what they have in store for us next and perhaps we’ll even check in to #KobeSystem on Twitter to see how Nike handles their social media.

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

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26 Low Cost Tips For Generating More Leads For Your Business – TIP 9: Direct Email Campaign

Jeremy Hope — Sun, 08 Jan 2012 23:28:02 +0000

This article is the ninth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases
5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing
8. Fax Outs

A Direct Email Campaign or EDM (Electronic Direct Mail) is a low-cost form of advertising where you email potential customers directly with special offers or information about your product or service.

Advantages of Direct eMail

Global reach
Low cost
Interactive
Highly targeted – Create tailored and personal marketing based on your target demographic
Fast to produce
Faster responses than conventional mail (all it takes is a click!)
Easy, measurable responses
Easier customers to respond to
Excellent opportunity to develop and enhance your loyal customer database

Tip: Using a catchy / engaging / intriguing / enticing subject line dramatically increases your chance of having your direct email opened and engaged with.

If you’re looking for a cost-effective way to get your brand out there fast and efficiently, consider a well written Direct Email Campaign and start enjoying the sales benefits of a significantly increased brand profile.

More tips to follow in my next post on:

10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

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CPR Made Simple with Hard Man Vinnie Jones

Jeremy Hope — Fri, 06 Jan 2012 00:47:32 +0000

Remember trying to learn CPR in P.E.? Did you spend more time saying things like “We’re losing him!” and “Clear!” than actually paying attention?

As you get older a little unease may creep in when you realise your George Clooney impersonation wasn’t as funny as you’d hoped and that can’t really remember what to do if someone’s heart stopped in front of you.

Well fear not! The British Heart Foundation has enlisted Vinnie Jones (obvious choice) to simply explain how to perform CPR in a clever online video.

This is a brilliant web video with a great message. The script is amusing, the BeeGees soundtrack is memorable, clever and used in real life to memorise CPR rhythm.

Using Vinnie Jones and marketing online will help the BHF reach and deliver their message to an audience that may be unfamiliar or rusty with their CPR technique. Jones adds a no-nonsense cool to the commercial that will engage and amuse and hopefully eliminate the “naff factor” among (teenagers) younger audiences.

An entertaining and necessary piece of British advertising.

Well you can tell by the way I use my walk, I’m a woman’s man, no time to talk…

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

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Bruce Lee Ping Pong // Business Card Sniper – A couple of unbelievable videos to finish the year!!

Jeremy Hope — Fri, 23 Dec 2011 00:00:39 +0000

There’s not much that needs to be said about these awesome commercials.

Feast your eyes on this brilliant Nokia television commercial about Bruce Lee playing Ping Pong.

(Of course it’s all a stunt… but what an awesome stunt!)

In the same action-packed theme, here is a mind blowing commercial for Samsung. Watch as the world’s greatest card thrower pulls out all the party tricks. What.A.Man!

Great commercials give something to their audience. From information to entertainment to physical rewards. Both these commercials give the gift of awesomeness!

As our final post for 2011, Outsource My Marketing wishes you a Merry Christmas and a Happy New Year.

Take care,

Jeremy

Outsource My Marketing is a full service advertising agency that specialises in TV Commercial Production.

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The Marketer’s Toolbox Logo Showreel

Jeremy Hope — Thu, 22 Dec 2011 08:12:57 +0000

How do you design an awesome logo?

Well that’s a good question and there are many schools of thought on how best to go about creating a powerful and recognisable logo for your brand.

What I can guarantee, is that by watching this short web video you will discover everything you need to know to create an awesome logo.

… figured it out yet?

To create an unbeatable logo at the right price, give Outsource My Marketing a call.

The right logo will breathe life into your brand while adding confidence and credibility to your company.

We’re not just an advertising agency and we’re not just a production company.
We’re both.

We’re quick, cost-effective and we deliver results.

If you’d like to discuss concepts for your new logo, Outsource My Marketing is a full service marketing agency that specialises in Branding, Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685

jeremy@outsourcemm.com.au

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26 Low Cost Tips For Generating More Leads For Your Business – TIP 8: Fax Outs

Jeremy Hope — Sun, 18 Dec 2011 23:15:20 +0000

This article is the eighth in a series that will showcase the different low-cost marketing options available to businesses who are looking to increase their leads and brand awareness.

To see our previous tips click on the link below:
1. Local Newspaper Ads
2. Women Rule
3. Inserts
4. Press Releases
5. Letterbox Drops
6. Direct Mail
7. Piggy Back Invoicing

Fax Outs are a low-cost advertising practice where businesses send their advertising and marketing materials to potential business leads via fax machine.

Fax Out Tips

Keep your message short and sharp
Have an enticing, eye catching heading
Have an offer with a strong call to action
Make your offer/business stand out from your competitors
Keep your target audience in mind
Provide an unsubscribe option

Advantages

Low-cost
Easily targetted
Be as creative as you like in black and white
Follow up with a phone call to nail the sale!

Try to target your faxes by using a customer database. The more personalised the fax out, the more likely it is to grab attention and succeed.

If you’re looking for a cost-effective way to get your brand out there fast and efficiently, consider a well written Fax Out campaign and start enjoying the sales benefits of a significantly increased brand profile.

More tips to follow in my next post on:

9. Direct Email Campaign
10. In Store Signage
11. Window Displays
12. Shopping Centre Promotion
13. Create an Industry Newsletter
14 Networking Functions
15. Telemarketing
16. Competitions
17. Host Beneficiary
18. Open Days
19. Strategic Alliances
20. Party Plan
21. Trade Longer Hours
22. Referrals
23. Facebook
24. Blog Pages
25. Google Adwords
26. Google Places

Outsource My Marketing is a full service marketing agency that specialises in Strategy, Creative, Production and Marketing Management.

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Why we humans shop socially… Explained in a Nifty Infographic and my gripping anecdote!

Jeremy Hope — Thu, 15 Dec 2011 23:00:29 +0000

With the recent dominance of social media, more and more consumers turn to their friends and fellow consumers via the internet and mobile phone technology to educate themselves and justify their purchasing decisions.

The products we buy and the brands we support appear to be determined by a number of contributing factors: our needs, our character, our budget, our timeframe, our geography, our beliefs, the advertising we are exposed to etc…

But there’s another substantial factor that unquestionably drives sales: Our community.

Described as “Social Commerce”, factors such as whether we like someone, dislike them, respect them, admire them, believe them or agree with their views – these factors all affect the products we buy, the services we use and the brands we subscribe to. The purchasing choices of the people around us greatly influence the products we consider using and buying.

Take a seat. For a while now I’ve been looking for the right gym. First I checked the internet and a list of local gyms appear. The internet gives us a wonderful freedom to browse and learn about solutions to our problems without feeling the shame of ignorance of having a conversation with a salesperson. Type “How to” into google and amuse yourself with the queries that drop down. A google search isn’t enough though. Of course when I go to a company website, they’re going to be singing their own praises – it’s the internet, anyone can write anything on this thing (see: this blog). I need to hear from a real person. Someone like me.

So I look at a few gym websites and check their testimonies. They all look pretty good. I begin to wonder if maybe the bad reviews mysteriously don’t make it up there. I can’t be sure so I feel I should ask around. There’s one gym that looks pretty impressive but gym memberships aren’t cheap, I don’t want to get sucked into some forsaken sweat locker. The gym website are all trying to hurry me up by offering a free trial but I won’t be lured in yet.

The people I speak to don’t know much about them, they have nothing bad to say but neither have they got anything good to say. I decide one of them is worth a look and take them up on their free trial. Something about the gym doesn’t quite feel right for me. A few weeks later a man is shot there. I clearly need a second gym to get tough enough to attend this one. I think I need to keep looking.

Yesterday I sat down with a trusted mate. An athlete, potential Olympian and a local of my area. He spoke highly of another gym nearby that I’d never heard of. Tomorrow I will enquire about their free trial after spending extensive time searching their website. Unlike their competitors who offer a single day, the free trial this gym offers goes for a week (perfect to make room for the Christmas pud). They’re having a membership promotion for December. I have the money ready. My trusted advisor and fitness authority has given it a tick. He uses it himself. I’m excited, I’m validated, look out gents this could be a sale!

The kind people at TabJuice have created an Infographic that helps clarify the bizarre commonalities of consumer behaviour.

(Infographic sourced from Digital Buzz and TabJuice, 2011)

By creating an integrated marketing campaign of branding, advertising, social media and point of sale to name a few, your business will give itself the best chance of being placed in a positive conversation among friends which will undoubtedly convert into increased sales and status.

If you’d like to discuss any of these concepts further, Outsource My Marketing is a full service marketing agency that specialises in Branding, Strategy, Creative, Production and Marketing Management.

If you would like help with your marketing in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377 Mobile 0418 564 685

jeremy@outsourcemm.com.au

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