So, so brilliant.
Using social media to the max, this campaign for Canadian Tire uses “Christmas Spirit” to light their real life Christmas tree in Union Station, Toronto.
“Every time someone shares a Christmas message online it illuminates our tree”
The lights are colour divided by Social Networks, Blogs & Forums, Christmas Spirit Tree and News/Media.
The idea has taken new media technology and created something so brilliantly simple and clever it will undoubtedly go viral.
This is the power of brilliant advertising. Already I’ve clicked through to the Canadian Tire website and on the entirely remote chance I’m ever in Canada and in need of the wide range of tyres, auto, sports gear etc… they offer, I know where I’ll be going!
Visit the site here.
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