If it ain’t broke, don’t fix it. But that doesn’t mean you can’t improve it…
For five years the traditional GJ Gardner homes television commercial has driven sales and represented the brand strongly.
From time to time though, all long-running campaigns will need a bit of a lift to make sure that the brand’s message is still reaching the target and that your television commercial isn’t fading into the background.
Keeping the key message in mind, Outsource My Marketing took the original GJ Gardner Homes television commercial and looked for ways to add a modern edge to it.
We replaced the original opening sequence, which over time and multiple viewings had lost some of its original punch, with a younger, fresher face. We also replaced the original jingle that ran throughout the entire commercial with a crisp voice over and bold supers (onscreen text) to inform customers of the major advantages of building with GJ Gardner homes. We chose to maintain the child singing the sign off at the end as over time, that jingle has become a signature of the GJ Gardner homes brand and aids brand recall with consumers.
For any business exploring their marketing options, it’s always useful to be aware that there are choices available for companies looking to revitalise their brand without having to finance an entirely new advertising campaign.
If you would like a quality television commercial produced in Melbourne, Sydney, Brisbane, Adelaide, Perth, Darwin or Hobart then contact Jeremy Hope today on 1300 131 377, Mobile 0418 564 685